Designation:  Director - Brand Marketing

Location: Bangalore 

Way of working: Hybrid - 3 days in office

Role Details:-

• Leading the overall brand marketing charter for one of Client's B2C business lines pan India
• Create and deliver an annualized calendar for the category across:
• Creative communication
• Media planning
• Co-branded partnerships
• Co-funded campaigns
• Partner restaurant activations
• Set up the regional marketing charter with the objective of winning consumer preference in focus regions for our Client - delve deeper into focus geographies to build and deploy a regional playbook
• Deeply understand consumer behavior by region in partnership with the consumer insights team to develop actionable insights for business and campaigns strategy
• Develop and execute long-term preference driving campaigns to shift consumer preference and drive acquisition in collaboration with central growth teams and external agency partners
• Work closely with the Central Insights team to measure brand health and campaign impact at national and regional levels

Requirements:

• 9-15 years of total work experience with at least 5 years of marketing experience with an MBA
• Strong creative and insight skills - agency management background and script judgment experience
• Strong experience handling large-scale 360 ATL campaigns for consumer brands (with regional focus will be a plus)
• Strong project management skills, preferably in a marketing role with the ability to influence internal and external stakeholders
• Strong history of having brought in innovations and out-of-the-box thinking in previous roles